You Need Video Stage One – Pre-Production

THE 3 stages of Great VIDEO PRODUCTION

Think About This…Internet video will account for half of all consumer Internet traffic by 2012, according to new research from Cisco. In its Visual Networking Index (PDF), the company says video already accounts for a quarter of all consumer Internet traffic, a number that will rise to 32 percent by the end of the year.

Stage 1: Pre-Production

What can be considered the laser targeting and problem-solving stage. Being specific in deciding who is your market and what’s their problem.

• Who is the Target Audience
• What is the video’s Purpose, what Problem will the video solve?
• Where will it be consumed (YouTube,Facebook,Your Site)
• Why should they care?
• How do you get them to share it? viral video is powerful!

5 Things You MUST Consider in creating a great video:

1. What do your target audience already KNOW about your product, industry or the problem your product solves. Focus on their lack of knowledge or pre-conceived/misconceived opinions or ideas.
2. What do You want them to KNOW – AFTER watching your video. Try to be specific and go after facts or prejudices that hindering buying.
3. What do you want them to BELIEVE – AFTER your video? What should their State-of-Mind be?
4. What should they FEEL – AFTER watching your video? Which Emotion are you trying to stimulate?
5. Finally and most importantly…What should they DO!!!

YOU MUST HAVE A CLEAR – CALL TO ACTION

Take the time and make the effort to answer these questions and you’re well on your way to great video.